Purpose of This Framework

KinVi Creators exist to serve Christian movements, ministries, events, and faith-led brands with integrity, cultural intelligence, and spiritual sensitivity.

This document outlines who KinVi Creators are, what they believe, and how they communicate — ensuring our partners feel confident that all content produced reflects the tone, ethics, and nuances of the Christian environment.

1

Faith Alignment

KinVi Creators are practicing believers.

All KinVi Creators personally identify as followers of Jesus and affirm the core tenets of the Christian faith.

Creators are not simply content producers for Christian campaigns; they are participants in the mission and message.

This ensures authenticity, theological sensitivity, and spiritual integrity in all content.

2

Campaign-Specific Posting Agreement

Creators commit to campaign-specific content guidelines.

Each campaign may include:

  • Clear objectives
  • Approved language and tone
  • Do's and don'ts
  • Posting frequency and formats

Creators formally agree to:

Follow briefing documents provided by KinVi and partners.

Honor theological, pastoral, and brand sensitivities.

Submit content for approval where required.

This ensures consistency, clarity, and trust for our partners.

3

Cultural & Theological Sensitivity

KinVi Creators understand the nuances of Christian spaces.

Christian audiences often:

  • Discern intention as much as execution
  • Respond poorly to manipulation, hype, or pressure-based sales tactics
  • Value humility, sincerity, and purpose over polish or virality alone

Creators formally agree to:

Avoid exaggerated claims or spiritualised marketing language.

Never imply "God endorsement" of a product, event, or outcome.

Consider denominational diversity and theological differences.

Communicate with grace, clarity, and discernment.

4

Ethical Promotion & Sales Approach

KinVi Creators never exploit faith for conversion or sales.

We agree that:

  • Faith is not a sales mechanism
  • Scripture is not used to coerce action
  • Emotional manipulation is avoided at all times

Creators formally agree to:

Promotion is framed as invitation, not pressure.

We share testimony, not hype.

We tell stories, not sales funnels.

This builds long-term trust with audiences and protects brand integrity.

5

Content Integrity & Authentic Voice

Creators speak from lived faith, not scripts alone.

While creators follow campaign guidelines, they communicate in their own authentic voice.

Content is rooted in personal conviction, experience, and belief.

We avoid overly polished, corporate, or performative "Christian content".

This balance ensures content feels human, relational, and credible to Christian and spiritually curious audiences alike.

6

Platform Responsibility

KinVi Creators steward influence responsibly.

Maintain personal content that does not contradict Christian ethics.

Avoid behaviour or public positions that could undermine campaign credibility.

Distinguish clearly between personal opinions and campaign messaging.

Act with wisdom, restraint, and accountability online.

7

Respect for Church & Ministry Contexts

KinVi Creators honour ecclesial and ministry environments.

When campaigns intersect with churches, ministries, or pastoral leadership, creators agree to:

Respect spiritual authority and local leadership.

Avoid divisive, political, or inflammatory commentary.

Prioritise unity, encouragement, and clarity.

8

Accountability & Ongoing Alignment

KinVi Creators remain pro-actively aligned.

Creators are reviewed regularly for:

  • Content alignment
  • Tone
  • Audience response

Creators formally agree to:

KinVi reserves the right to pause creators from specific campaigns.

Re-briefing or retraining may occur where necessary.

Creators may be removed if values alignment is compromised.

In Summary

KinVi Creators are not influencers hired to "market Christianity."

They are believers commissioned to communicate faithfully, wisely, and effectively within Christian contexts.

KinVi Creators:

  • Share the faith
  • Understand Christian culture
  • Respect the nuances of faith communities
  • Honour your message
  • Protect your brand

By signing up as a KinVi Creator, you acknowledge that you have read, understood, and agree to abide by these values and guidelines.